Producing the Paxton Experience
Size
XL
Date
2014 – 2015
Summary
An independent multichannel retailer with an operational portfolio that ranges from children’s stores to a landscape architecture firm; Locations in San Francisco and Portland.
Oversaw: procurement, omnichannel merchandising, creative strategy, material product development, and digital product management; duties included: ecommerce strategy and implementation, budget oversight, performance analysis, vendor oversight, product lifecycle management for material goods, as well assessing futures and planning expansion opportunities.
Highlights
- Reconstructed the front-end CMS and back-end RMS to, additionally, accommodate internal and external user feedback tools that increased strategic alignment across the stores; led to a 400% increase in revenue from the previous Q4.
- Instituted bimonthly brand-wide product performance analysis to drive the digital product strategy, the multichannel merchandising strategy, along with vendor and partnership relations; enabling agile market opportunity responses and increased leverage in vendor negotiations for, especially, exclusive merchandise.
- Developed the 2015 seasonal omnichannel strategy and OKR; allowing the organization to operate with quarterly projections for the first time.
Overcoming challenge is the cornerstone of experience..
